Austro Daimler Victoria Touring

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Austro Daimler


Victoria Touring





Austro-Daimler was an Austrian automaker company, from 1899 until 1934. It was subsidiary of the German Daimler-Motoren-Gesellschaft.

Some of the cars were sold as “Wiener-Neustadts”, the name “Osterreichisches-Mercedes ” (Ost-Mercedes) was also given to some models and for a long while the cars, particularly those exported to America, were simply called “Maja” this being the name of Mercedes Jellinek`s younger sister.

In 1890, Eduard Bierenz was appointed as Austrian retailer. The company sold so well that also it began manufacturing the automobiles after uniting with Eduard Fischer's engineering factory. The works were located at Wiener-Neustadt. By this subsidiary DMG became the first automotive multinational in history.

Thus on August 11, 1899, the Austrian Daimler Engine Society was founded. Whilst the assembling parts stemmed from Stuttgart, in 1900 they built their first automobile which featured 2 cylinders, 4 hp (3.0 kW), and 4 seats. Soon they started producing engines for luxurious cars, trucks, buses, maritime ships, and trains.

In 1902, Paul Daimler, Gottlieb Daimler's son, took charge of the Technical Department. He developed a compact car (8 hp, 45 km/h). In 1905 he built the company's first armoured car, which had 30 hp (22 kW). Also, the company produced engines for both trucks and buses. However, Daimler returned to Stuttgart in 1905 to take over the research and development department, which had been vacated by Maybach.

Senior Ferdinand Porsche took Daimler's place as technical designer. Although Austro-Daimler cars were competing at races already, Porsche pioneered aerodynamic usage with two famous racecars (Mixte and Maya). Also, he designed the Mercédès-Electrique-Mixte which was manufactured from 1902 until 1907.

Porsche also impelled a company reformation, at a time when the company had 800 workers. The company was renamed Austro-Daimler on July 27, 1906. That same year Emil Jellinek — who was Austrian too — bought several Austro-Daimler licenses to found ancillary companies abroad. One of the first in-house Austro-Daimler designs was inspired by Emil Jellinek, who had commissioned the first Mercedes model from the German Daimler company in 1900. This was the Maja named, like the Mercedes, after one of Jellinek's daughters. Powered by a 4.5-liter, four-cylinder, 'T-head' side-valve engine, the Maja was marketed as an Austro-Daimler from 1909 and continued in production until 1914. Its success in the 1909 Prince Henry Trial prompted Ferdinand Porsche to design a more competition-orientated model for the next year's event. A four-cylinder like the Maja, this was nevertheless a much more adventurous design, boasting a single overhead camshaft operating inclined valves and producing 95bhp from 5.7 liters, making it the most powerful Austro-Daimler though by no means the largest.

In 1908, the Austro-Daimler began producing Zeppelin engines. Indeed, for Porsche this was a personal interest since he liked to take Archduke Franz Ferdinand flying over Vienna.

Pushing the company's development further, Porsche granted Austro-Daimler's definitive independence from DMG's ownership in 1909. In 1910, the company was renamed Austrian Daimler Engines AG whose logo was the Austrian Royal double-headed eagle. In 1912 DMG sold its remaining shares.

In 1911 Austro-Daimler began producing the Prinz Heinrich (in English: Prince Henry) model; this car, which were originally chain-driven but which, in shaft-driven form, were sold to the public and featured an overhead cam 5,714-cc four-cylinder engine, quickly became famous. It could develop 95 bhp at 2,100 rpm; there was also a less potent version with side valves and a 6,900-cc engine capable of developing 60 hp (45 kW) at only 1,200 rpm. Both designs were by Porsche. Clad in aerodynamic coachwork designed by Ernst Neumann-Neander, five were entered in the 1910 Prince Henry Trial finishing 1st, 2nd and 3rd while the remaining two came home in the top ten. Porsche had demonstrated convincingly that a relatively small yet efficient engine with a high specific power output could defeat larger and (inevitably) heavier designs: the sports car had arrived. This lesson was put to good use in the following 2.2-liter 9/30hp and 3.5-liter 14/32hp models, which dominated the Alpine Trial in 1911 and 1912.

After the war, the company returned to the production of automobiles. Austro-Daimler still claimed Royal patronage via its connection with Prince Heinrich.

Soon, the company began collapsing. In the first place, Austro-Daimler fused with several companies — Skoda, Fiat, and Puch (1928). Then, it was submerged under Camillo Castiglioni's squandering management.


At this time, Porsche created the 1.3-liter "Sascha" racing cars (named after their backer, Count Sascha Kolowrat-Krakowski) in the early 1920s. The smallest model the company offered was a 2,212-cc four-cylinder. However, as the economic situation worsened, Porsche abandoned the company in 1923, ridding himself of Austro-Daimler's financial difficulties. Instead, he moved to Stuttgart's DMG.

The outstanding production car offered by Austro-Daimler during the 1930s was the ADM, which featured overhead cam six-cylinder engines of 2,540 cc, 2,650 cc, and 2,994 cc. The last-named (the ADM III) developed 110 hp (82 kW) at 4,000 rpm and was one of the greatest automobiles of the decade. Also offered was a less luxurious sporting version, the 100 hp (75 kW) ADR.

1931 saw Austro-Daimler introduce a 4,624-cc eight-cylinder car, a superb, highly expensive luxury vehicle. The last great car built at the Austrian works was the six-cylinder "Bergmeister", which featured an overhead cam 3,614-cc engine that could develop 120 hp (89 kW) at 3,600 rpm; this car had a top speed of 140 km/h (87 mph). In 1934 the company merged with Steyr Automobile, creating the Steyr-Daimler-Puch conglomerate. However, in this same year, Austro-Daimler was dissolved.

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