Mercury Eight Model 0CM Station Wagon
Car producer :  |
Mercury |
---|---|
Model: |
Eight Model 0CM Station Wagon |
Year: |
1949-1951 |
Type: |
Wagon |
The first post-war Mercury was introduced in the 1949 model year. The engine was a flathead V8 that produced slightly more power than the then also newly designed 1949 Ford. A new overdrive system was optional, activated by a handle under the dash. The styling of the Mercury Eight, when it was released in 1949, adopted the "ponton" appearance, and was successful in both ending the monotony of warmed-over pre-war style, and differentiating Mercury from its comparable Ford cousin, a trick that spelled sales success. Sales figures for both Ford and Mercury broke records in 1949. The new approach to styling was also evident on the completely redesigned Lincoln and the all new Lincoln Cosmopolitan. The Mercury Eight used full instrumentation. An 8 tube radio as an option. The 4-door station wagon was replaced with a 2-door model. Although the wagon now featured an all-metal roof, its sides still consisted of wood panels.
Within its era and beyond, the Mercury Eight was popular with customizers. In 1949, Sam Barris built the first lead sled from a 1949 Mercury Eight; the Eight became the definitive lead sled, much as the Ford V-8 (as the "deuce") was becoming the definitive hot rod. The Eights were among the first models to receive an aftermarket OHV engine swap, since Oldsmobile and Cadillac developed the first high-compression OHV V8 engines in 1949, whereas Ford was still using a side valve engine. Sam and George Barris also used the 1949 body style to build "the most famous custom car ever", the Hirohata Merc, for customer Bob Hirohata in 1953.
In 1950, a high-end two-door Monterey coupe was introduced in the same vein as the Ford Crestliner, the Lincoln Lido coupe and the Lincoln Cosmopolitan Capri coupe in order to compete with the hardtop coupes General Motors had introduced the previous model year. The front suspension was independent with stabilizer bars. In 1952 the Monterey would become its own series.